Outcome Reporting

College of Business Data Digest

Undergraduate Enrollment

	Fall 2016	Fall 2017	Fall 2018	Fall 2019
Hammond*	842	843	840	861
Westville	503	408	353	295
Totals	1345	1253	1193	1156
*Excludes Hospitality and Tourism Management

Graduate Enrollment

	Fall 2016	Fall 2017	Fall 2018	Fall 2019
MAcc	38	43	38	34
Evening MBA	113	120	119	103
Executive MBA	31	35	36	28
Totals	182	198	193	165

Retention (Persistence)

	F14 to F15	F15 to F16	F16 to F17
Bachelor’s Earned	17.8%	17.1%	19.8%
Retained in COB (Retained in PNW)	58.9% (62.6)	58.6% (61.4)	60.2% (62)
Not Retained	19.5%	21.5%	18.2%
Bachelor’s Earned in COB or Re-Enrolled in COB	76.8%	75.7%	80.0%

*Only includes COB AACSB Programs at Census

Graduation Rates*

Academic Year	Beginner	Beginner	Transfer	Transfer
	6 Years or Less	Total Degrees Awarded	6 Years or Less	Total Degrees Awarded
College of Business
2013-14	77.6%	152	85.2%	81
2014-15	81.0%	142	84.5%	84
2015-16	81.5%	146	88.9%	90
2016-17	75.7%	148	87.2%	86
Other Colleges
2013-14	80.5%	619	88.5%	410
2014-15	75.7%	610	87.1%	441
2015-16	79.3%	639	88.1%	428
2016-17	82.4%	592	86.6%	397

*Only includes COB AACSB Programs

Assurance of Learning

Goals and Mapping

Program Learning Goals

PLO 1:

Our graduates will understand corporate social responsibility and ethical dilemmas faced in business

Objectives:

Our students will identify and analyze ethical issues, identify stakeholders involved and identify the effect on each stakeholder
Our students will identify corporate social responsibility opportunities/actions and identify stakeholders and identify the effects on stakeholders

PLO 2:

Our graduates will have a global mindset

Objectives:

Our students will identify or describe the global issues (i.e. Political, Economic, Social, Technological, Eco-environmental, Legal) faced by organizations
Our students will analyze and explain the impact of global issues faced by organizations
Our students will apply their analysis to the organization situation and make insightful recommendations

PLO 3:

Our graduates will have effective communication skills

Objectives:

Our students will prepare written documents appropriate for the situation and audience
Our students will deliver oral presentations appropriately for the situation and audience

PLO 4:

Our graduates will use business knowledge and critical-thinking skills to solve-problems

Objectives:

Our students will have essential business knowledge
Our students will prepare an analysis of business problems, identifying the problem or issue and its effect on business and/or stakeholders
Our students will propose a justified solution to a business problem or issues, indicating the effect of the solution on the organization and if applicable to its stakeholders

Core & Foundation Courses		PLO 1.1	PLO 1.2	PLO 2.1	PLO 2.2	PLO 2.3	PLO 3.1	PLO 3.2	PLO 4.1	PLO 4.2	PLO 4.3
BUSM 10000	Freshman Year Seminar in Business						E	E	E
BUSM 10100	Instruction to Business		A	A					E
ISM 10200	Computer Utilization for Management	E	E				A		E	A
BUSM 20000	Second Year Seminar in Business			E	E	E	E	E	E
ACC 20000	Introduction to Accounting	E							E	A
BIZA 22500	Fundamental Managerial Statistics								E	A
ACC 20100	Management Accounting								E	A	E
ISM 21100	Principles of Information Systems	A		A					E	A
MKG 22400	Principles of Marketing			E			A	A	E		E
BUSM 30000	Third Year Seminar in Business	E					E	E	E
BUSM 35400	Legal Foundations in Business	A	E	E				A	E	E
OBHR 33000	Introduction to Organizational Behavior	A	A						E	A	A
FIN 31000	Financial Management								E	A	A
BUSM 30800	International Business			A	A	A	E		E		A
BUSM 36000	Production/Operations Management						A		E	A	A
BUSM 45000	Strategic Management				A	A		A	E		A
BUSM 40000	Fourth Year Seminar in Business	E	E	E	E	E	E	E	E	E	E

Program Learning Goals¹

PLO 1:

Our graduates will have the ability to assess ethical dilemmas faced in accounting situations

Objectives:

Our students will be able to identify problems/opportunities in ethical accounting situations²
Our students will be able analyze, propose, and defend actions to address problems/opportunities in ethical accounting situations³
Our students will be able to identify and describe professional codes of conduct⁴

PLO 2:

Our graduates will have a global mindset amongst accounting situations⁵

Objectives:

Our students will identify or describe the global issues faced by organizations
Our students will analyze and explain the impact of global issues faced by organizations
Our students will apply their analysis to the organization situation and make insightful recommendations

PLO 3:

Our graduates will possess effective communication skills⁶

Objectives:

Our students will be able to conceptualize a complex issue into a coherent written statement
Our students will use appropriate technology to successfully complete business-related oral communications

PLO 4:

Our graduates will develop critical thinking skills and leverage technology use in analyzing and solving accounting issues

Objectives:

Our students will prepare an analysis of business problems, identifying the problem/issue and its effect on business and/or stakeholders⁷
Our students will propose a justified solution to a business problem or issues, indicating the effect of the solution on the organization and if applicable to its stakeholder⁸
Our students will research and gather data from a wide variety of sources to solve problems and support decision making⁹

Required Courses		1.1	1.2	1.3	2.1	2.2	2.3	3.1	3.2	4.1	4.2	4.3
MGMT 50100	Advanced Taxation	E	E	A				E	E	E	E	A
MGMT 50300	Advanced Accounting				A	A	A	A		E	E	E
MGMT 50500	Management Accounting II	E	E	E	A	A	A	A	E	A	A	E
MGMT 50600	Auditing	A	A	A	E	E	E	E	E	A	A	E
MGMT 51500	Fraud Investigation	A	A	A	A	A	A	A	E	A	A	A
MGMT 59000	Accounting Communications & Research	A	A	E	E	E	E	EPA	EPA	E	E	EPA
MGMT 59000	Advanced Financial Reporting	E	E	E	E	E	E	A	A	A	A	A

¹Target for all PLO’s = 80% of all students will score 4 or better
²End of the Program Assessment completed with EPA Case in 0 credit course
³End of the Program Assessment completed with EPA Case in 0 credit course
⁴End of the Program Assessment completed with EPA Exam in 0 credit course
⁵End of the Program Assessment completed with EPA Case in 0 credit course
⁶End of the Program Assessment completed in Communications & Research course
⁷End of the Program Assessment completed with EPA Case in 0 credit course
⁸End of the Program Assessment completed with EPA Case in 0 credit course
⁹End of the Program Assessment completed in Communications & Research course
¹⁰A: Course Assessed; E: Course Exposure; EPA: End of the Program Assessment

Program Learning Goals¹

PLO 1:

Our graduates will understand corporate social responsibility within business²

Objective:

Our students will recognize CSR opportunities and/or actions
Our students will analyze CSR opportunities and/or actions and the impact on stakeholders

PLO 2:

Our graduates will evaluate business problems in a global context and explain the impact on business decisions³

Objectives:

Our students will identify or describe the global issues faced by organizations
Our students will analyze and explain the impact of global issues faced by organizations
Our students will apply their analysis to the organization situation and make insightful recommendations

PLO 3:

Our graduates will effectively communicate both individually and in team environments⁴

Objectives:

Our students will be able to conceptualize a complex issue into a coherent written statement
Our students will use appropriate technology to successfully complete business-related oral communications

PLO 4:

Our graduates will develop critical thinking skills and leverage technology use in analyzing and solving business issues⁵

Objectives:

Our students will prepare an analysis of business problems, identifying the problem/issue and its effect on business and/or stakeholders
Our students will propose a justified solution to a business problem or issues, indicating the effect of the solution on the organization and if applicable to its stakeholder

PLO 5:

Our graduates will be able to work in teams by completing a group project⁶

Objective:

Our students will have opportunities to work collaboratively
Our students will contribute effectively to teams
Our student teams will successfully solve a business problem

Required Courses	1.1	1.2	2.1	2.2	2.3	3.1	3.2	4.1	4.2	5.1	5.2	5.3
Accounting for Managers	E	E	E	E	E			A	A	E	A	A
Advanced Financial Management			A	A	A				A	E	E	E
Legal & Social Foundations of Management	E	E				A	A		E	E	E	E
Business Analytics								A		E	E	E
Management Information Systems						E	E			E	A	A
Leadership	A	A	E	E	E					E	A	A
Introduction to Operations Management								A	A	E	E	E
Marketing Management						A	A	A	A	E	E	E
Strategic Management			A	A	A	EPA	EPA	A	A	EPA	EPA	EPA
International Business Practicum	EPA	EPA	EPA	EPA	EPA	E	E	EPA	EPA	E	E	E/td>

¹Target for all PLO’s = 80% of all students will score 4 or better
²End of the Program Assessment completed with EPA Case in 0 credit course/International Practicum.
³End of the Program Assessment completed with EPA Case in 0 credit course/International Practicum.
⁴End of the Program Assessment completed in Capstone Course.
⁵End of the Program Assessment completed with EPA Case in 0 credit course/International Practicum.
⁶End of the Program Assessment completed in Capstone Course.
⁷A: Course Assessed; E: Course Exposure; EPA: End of the Program Assessment

Major Field Test Results

Assessment Indicators

Assessment Indicator Number	Assessment Indicator Title	Mean Percent Correct 2016-17	Mean Percent Correct 2017-18	Mean Percent Correct 2018-19	Mean Percent Correct 2019-20	Comparative Institutions Mean Percent Correct *September 2016 – March 2019
1	Accounting	44	47	43	44	43.8
2	Economics	41	42	39	39	40.5
3	Management	59	60	59	60	62.1
4	Quantitative Business Analysis	33	34	33	34	35.5
5	Finance	43	43	40	43	43.3
6	Marketing	51	52	49	48	52.9
7	Legal and Social Environment	43	44	42	43	46.9
8	Information Systems	49	51	50	52	51.8
9	International Issues	41	42	41	41	39.7

Total Test Subscores

Scaled Score Range	BUSM 45000 Number in Range 2016-17	BUSM 45000 Percent Below 2016-17	BUSM 45000 Number in Range 2017-18	BUSM 45000 Percent Below 2017-18	BUSM Number in Range 2018-19	BUSM 45000 Percent Below 2018-19	BUSM Number in Range 2019-20	BUSM 45000 Percent Below 2019-20
200	0	100	0	100	0	100	0	100
195-199	1	99	0	100	0	100	0	100
190-194	0	99	2	99	0	100	0	100
185-189	0	99	1	99	0	100	0	100
180-184	1	99	2	98	2	99	1	99
175-179	4	97	0	98	0	99	3	96
170-174	2	96	11	92	4	97	4	93
165-169	13	88	13	86	11	92	5	88
160-164	8	84	10	81	8	88	5	84
155-159	25	70	28	68	27	76	11	75
150-154	25	56	44	46	38	58	14	61
145-149	24	43	18	38	33	43	24	40
140-144	29	27	30	23	31	19	17	24
135-139	22	14	24	12	28	16	13	13
130-134	19	4	18	3	23	5	8	5
125-129	7	0	4	1	8	1	4	2
120-124	0	0	2	0	3	0	2	0
	Mean	Standard Deviation	Mean	Standard Deviation	Mean	Standard Deviation	Mean	Standard Deviation
	148	13	150	13	147	12	148	12

2016-17 vs. 2017-18

Placement Data

First Destination Outcomes for the Class of 2018

The survey response rate was 88% – 237 of 269

Undergraduates – 186
Graduates – 51

	Continuing Education	Not Seeking	Still Seeking	Working FT	Working PT
Undergraduate	7%	1%	6%	64%	21%
Graduate	5%	2%	14%	79%	–

First Destination Outcomes for the Class of 2019

The survey response rate was 80% – 144 of 180

Undergraduates – 125
Graduates – 19

	Continuing Education	Not Seeking	Still Seeking	Working FT	Working PT
Undergraduate	10%	1%	3%	77%	9%
Graduate	5%	0%	5%	84%	5%

Student Achievement

Two Honors College Awards (Outstanding Participant Award & Hall of Fame Award) were given to COB students.
Three of our COB/ White Lodging students placed within the top 1% in the International RNMKRS virtual competition
Finance & Accounting club won outstanding club (7 times in 12 years)
Two COB students had teams finish in the top 20 in the world for the Digital Marketing Competition.
Agency 429 (MKG 429 class) finished second in the AAF D6 National Student Advertising Competition spring 2020.
COB student competed in the Google Online Marketing Challenge where they tripled the website traffic for the Nashville FC (Soccer) fan club.
Marketing students helped marketing faculty member build and run the Digital Marketing Competition, which has now turned into an annual event where we are currently having sponsorship discussions with Facebook, Domino’s, SEMrush, ChangEd app, and many more.
Two faculty members worked with a marketing student to develop a new mobile app Flee to compete in the Student Startup Madness. The student finished in the top 32 in the nation. While another student finished in the top 64 in the nation with their computer software idea.

College of Business Data Digest

Undergraduate Enrollment

Graduate Enrollment

Retention (Persistence)

Graduation Rates*

Assurance of Learning

Goals and Mapping

Program Learning Goals

PLO 1:

PLO 2:

PLO 3:

PLO 4:

Program Learning Goals1

PLO 1:

PLO 2:

PLO 3:

PLO 4:

Program Learning Goals1

PLO 1:

PLO 2:

PLO 3:

PLO 4:

PLO 5:

Major Field Test Results

Assessment Indicators

Total Test Subscores

Placement Data

First Destination Outcomes for the Class of 2018

First Destination Outcomes for the Class of 2019

Student Achievement

Program Learning Goals¹

Program Learning Goals¹