Outcome Reporting

Student Outcome Reporting data is used to measure the number of students who enroll in the College of Business, what degree, their retention rate and graduation rates.

College of Business Data Digest

Undergraduate Enrollment

 Fall 2016Fall 2017Fall 2018Fall 2019
Hammond*842843840861
Westville503408353295
Totals1345125311931156
*Excludes Hospitality and Tourism Management

Graduate Enrollment

 Fall 2016Fall 2017Fall 2018Fall 2019
MAcc38433834
Evening MBA113120119103
Executive MBA31353628
Totals182198193165

Retention (Persistence)

 F14 to F15F15 to F16F16 to F17
Bachelor’s Earned17.8%17.1%19.8%
Retained in COB (Retained in PNW)58.9% (62.6)58.6% (61.4)60.2% (62)
Not Retained19.5%21.5%18.2%
Bachelor’s Earned in COB or Re-Enrolled in COB76.8%75.7%80.0%

*Only includes COB AACSB Programs at Census

Graduation Rates*

Academic YearBeginnerBeginnerTransferTransfer
6 Years or LessTotal Degrees Awarded6 Years or LessTotal Degrees Awarded
College of Business
2013-1477.6%15285.2%81
2014-1581.0%14284.5%84
2015-1681.5%14688.9%90
2016-1775.7%14887.2%86
Other Colleges
2013-1480.5%61988.5%410
2014-1575.7%61087.1%441
2015-1679.3%63988.1%428
2016-1782.4%59286.6%397

*Only includes COB AACSB Programs

Assurance of Learning

Goals and Mapping

Program Learning Goals

PLO 1:

Our graduates will understand corporate social responsibility and ethical dilemmas faced in business      

Objectives:

  1. Our students will identify and analyze ethical issues, identify stakeholders involved and identify the effect on each stakeholder
  2. Our students will identify corporate social responsibility opportunities/actions and identify stakeholders and identify the effects on stakeholders

PLO 2:

Our graduates will have a global mindset

Objectives:

  1. Our students will identify or describe the global issues (i.e. Political, Economic, Social, Technological, Eco-environmental, Legal) faced by organizations
  2. Our students will analyze and explain the impact of global issues faced by organizations
  3. Our students will apply their analysis to the organization situation and make insightful recommendations

PLO 3:

Our graduates will have effective communication skills

Objectives:

  1. Our students will prepare written documents appropriate for the situation and audience
  2. Our students will deliver oral presentations appropriately for the situation and audience

PLO 4:

Our graduates will use business knowledge and critical-thinking skills to solve-problems

Objectives:

  1. Our students will have essential business knowledge
  2. Our students will prepare an analysis of business problems, identifying the problem or issue and its effect on business and/or stakeholders
  3. Our students will propose a justified solution to a business problem or issues, indicating the effect of the solution on the organization and if applicable to its stakeholders
Core & Foundation CoursesPLO 1.1PLO 1.2PLO 2.1PLO 2.2PLO 2.3PLO 3.1PLO 3.2PLO 4.1PLO 4.2PLO 4.3
BUSM 10000Freshman Year Seminar in BusinessEEE
BUSM 10100Instruction to BusinessAAE
ISM 10200Computer Utilization for ManagementEEAEA
BUSM 20000Second Year Seminar in BusinessEEEEEE
ACC 20000Introduction to AccountingEEA
BIZA 22500Fundamental Managerial StatisticsEA
ACC 20100Management AccountingEAE
ISM 21100Principles of Information SystemsAAEA
MKG 22400Principles of MarketingEAAEE
BUSM 30000Third Year Seminar in BusinessEEEE
BUSM 35400Legal Foundations in BusinessAEEAEE
OBHR 33000Introduction to Organizational BehaviorAAEAA
FIN 31000Financial ManagementEAA
BUSM 30800International BusinessAAAEEA
BUSM 36000Production/Operations ManagementAEAA
BUSM 45000Strategic ManagementAAAEA
BUSM 40000Fourth Year Seminar in BusinessEEEEEEEEEE

Program Learning Goals1

PLO 1:

Our graduates will have the ability to assess ethical dilemmas faced in accounting situations

Objectives:

  1. Our students will be able to identify problems/opportunities in ethical accounting situations2
  2. Our students will be able analyze, propose, and defend actions to address problems/opportunities in ethical accounting situations3
  3. Our students will be able to identify and describe professional codes of conduct4

PLO 2:

Our graduates will have a global mindset amongst accounting situations5

Objectives:

  1. Our students will identify or describe the global issues faced by organizations
  2. Our students will analyze and explain the impact of global issues faced by organizations
  3. Our students will apply their analysis to the organization situation and make insightful recommendations

PLO 3:

Our graduates will possess effective communication skills6

Objectives:

  1. Our students will be able to conceptualize a complex issue into a coherent written statement
  2. Our students will use appropriate technology to successfully complete business-related oral communications

PLO 4:

Our graduates will develop critical thinking skills and leverage technology use in analyzing and solving accounting issues

Objectives:

  1. Our students will prepare an analysis of business problems, identifying the problem/issue and its effect on business and/or stakeholders7
  2. Our students will propose a justified solution to a business problem or issues, indicating the effect of the solution on the organization and if applicable to its stakeholder8
  3. Our students will research and gather data from a wide variety of sources to solve problems and support decision making9
Required Courses1.11.21.32.12.22.33.13.24.14.24.3
MGMT 50100Advanced TaxationEEAEEEEA
MGMT 50300Advanced AccountingAAAAEEE
MGMT 50500Management Accounting IIEEEAAAAEAAE
MGMT 50600AuditingAAAEEEEEAAE
MGMT 51500Fraud InvestigationAAAAAAAEAAA
MGMT 59000Accounting Communications & ResearchAAEEEEEPAEPAEEEPA
MGMT 59000Advanced Financial ReportingEEEEEEAAAAA

1Target for all PLO’s = 80% of all students will score 4 or better
2End of the Program Assessment completed with EPA Case in 0 credit course
3End of the Program Assessment completed with EPA Case in 0 credit course
4End of the Program Assessment completed with EPA Exam in 0 credit course
5End of the Program Assessment completed with EPA Case in 0 credit course
6End of the Program Assessment completed in Communications & Research course
7End of the Program Assessment completed with EPA Case in 0 credit course
8End of the Program Assessment completed with EPA Case in 0 credit course
9End of the Program Assessment completed in Communications & Research course
10A: Course Assessed; E: Course Exposure; EPA: End of the Program Assessment

Program Learning Goals1

PLO 1:

Our graduates will understand corporate social responsibility within business2

Objective:

  1. Our students will recognize CSR opportunities and/or actions
  2. Our students will analyze CSR opportunities and/or actions and the impact on stakeholders

PLO 2:

Our graduates will evaluate business problems in a global context and explain the impact on business decisions3

Objectives:

  1. Our students will identify or describe the global issues faced by organizations
  2. Our students will analyze and explain the impact of global issues faced by organizations
  3. Our students will apply their analysis to the organization situation and make insightful recommendations

PLO 3:

Our graduates will effectively communicate both individually and in team environments4

Objectives:

  1. Our students will be able to conceptualize a complex issue into a coherent written statement
  2. Our students will use appropriate technology to successfully complete business-related oral communications

PLO 4:

Our graduates will develop critical thinking skills and leverage technology use in analyzing and solving business issues5

Objectives:

  1. Our students will prepare an analysis of business problems, identifying the problem/issue and its effect on business and/or stakeholders
  2. Our students will propose a justified solution to a business problem or issues, indicating the effect of the solution on the organization and if applicable to its stakeholder

PLO 5:

Our graduates will be able to work in teams by completing a group project6

Objective:

  1. Our students will have opportunities to work collaboratively
  2. Our students will contribute effectively to teams
  3. Our student teams will successfully solve a business problem
Required Courses1.11.22.12.22.33.13.24.14.25.15.25.3
Accounting for ManagersEEEEEAAEAA
Advanced Financial ManagementAAAAEEE
Legal & Social Foundations of ManagementEEAAEEEE
Business AnalyticsAEEE
Management Information SystemsEEEAA
LeadershipAAEEEEAA
Introduction to Operations ManagementAAEEE
Marketing ManagementAAAAEEE
Strategic ManagementAAAEPAEPAAAEPAEPAEPA
International Business PracticumEPAEPAEPAEPAEPAEEEPAEPAEEE/td>

1Target for all PLO’s = 80% of all students will score 4 or better
2End of the Program Assessment completed with EPA Case in 0 credit course/International Practicum.
3End of the Program Assessment completed with EPA Case in 0 credit course/International Practicum.
4End of the Program Assessment completed in Capstone Course.
5End of the Program Assessment completed with EPA Case in 0 credit course/International Practicum.
6End of the Program Assessment completed in Capstone Course.
7A: Course Assessed; E: Course Exposure; EPA: End of the Program Assessment

Major Field Test Results

Assessment Indicators

Assessment Indicator NumberAssessment Indicator TitleMean Percent Correct 2016-17Mean Percent Correct 2017-18Mean Percent Correct 2018-19Mean Percent Correct
2019-20
Comparative Institutions Mean Percent Correct *September 2016 – March 2019
1Accounting4447434443.8
2Economics4142393940.5
3Management5960596062.1
4Quantitative Business Analysis3334333435.5
5Finance4343404343.3
6Marketing5152494852.9
7Legal and Social Environment4344424346.9
8Information Systems4951505251.8
9International Issues4142414139.7

Total Test Subscores

Scaled Score RangeBUSM 45000 Number in Range 2016-17BUSM 45000 Percent Below 2016-17BUSM 45000 Number in Range 2017-18BUSM 45000 Percent Below 2017-18BUSM Number
in Range 2018-19
BUSM 45000 Percent Below 2018-19BUSM Number
in Range 2019-20
BUSM 45000 Percent Below 2019-20
2000100010001000100
195-199199010001000100
190-19409929901000100
185-18909919901000100
180-184199298299199
175-179497098099396
170-1742961192497493
165-169138813861192588
160-1648841081888584
155-1592570286827761175
150-1542556444638581461
145-1492443183833432440
140-1442927302331191724
135-1392214241228161313
130-13419418323585
125-12970418142
120-12400203020
MeanStandard DeviationMeanStandard DeviationMeanStandard DeviationMeanStandard Deviation
14813150131471214812

2016-17 vs. 2017-18

Placement Data

First Destination Outcomes for the Class of 2018

The survey response rate was 88% – 237 of 269

Undergraduates – 186
Graduates – 51

 Continuing EducationNot SeekingStill SeekingWorking FTWorking PT
Undergraduate7%1%6%64%21%
Graduate5%2%14%79%

First Destination Outcomes for the Class of 2019

The survey response rate was 80% – 144 of 180

Undergraduates – 125
Graduates – 19

 Continuing EducationNot SeekingStill SeekingWorking FTWorking PT
Undergraduate10%1%3%77%9%
Graduate5%0%5%84%5%

Student Achievement

  • Two Honors College Awards (Outstanding Participant Award & Hall of Fame Award) were given to COB students.
  • Three of our COB/ White Lodging students placed within the top 1% in the International RNMKRS virtual competition
  • Finance & Accounting club won outstanding club (7 times in 12 years)
  • Two COB students had teams finish in the top 20 in the world for the Digital Marketing Competition.
  • Agency 429 (MKG 429 class) finished second in the AAF D6 National Student Advertising Competition spring 2020.
  • COB student competed in the Google Online Marketing Challenge where they tripled the website traffic for the Nashville FC (Soccer) fan club.
  • Marketing students helped marketing faculty member build and run the Digital Marketing Competition, which has now turned into an annual event where we are currently having sponsorship discussions with Facebook, Domino’s, SEMrush, ChangEd app, and many more.
  • Two faculty members worked with a marketing student to develop a new mobile app Flee to compete in the Student Startup Madness. The student finished in the top 32 in the nation. While another student finished in the top 64 in the nation with their computer software idea.