PNW Day of Giving Social Media Toolkit
Find our toolkit of resources to support Purdue University Northwest’s fundraising efforts as we Power Onward for Purdue Northwest Day of Giving 2024!
What is #PNWDayofGiving?
Purdue Northwest Day of Giving is the largest day-long online fundraising event for the university. During this event, for 24 hours, students, alumni, faculty, staff, and community come together to create opportunities for PNW students.
At PNW, we instill the rock-solid belief that whatever it takes, the rewards are worth it. Join us on Wednesday, April 24, as we empower our students to ignite change and become forward-thinking leaders because inside each one of them is the strength to Power Onward.
Who can use this toolkit?
All Purdue University Northwest faculty, staff, and students who need assistance sharing more information about the event on their unit, organization or personal social media pages.
Let’s work together to spread the word to as many supporters as possible!
What is your role for #PNWDayofGiving?
Your role is to be an ambassador for PNW Day of Giving! The toolkit offers hashtags, logos, photos and a variety of recommended messages to help generate social media content.
Social Media Tools
Investing in our students’ success. That’s Powering Onward.
The PNW Photoshelter has general campus photos that can be used for #PNWDayofGiving social media posts. Graphics and photos for each of the #PNWDayofGiving posts in the PNW Day of Giving Unit Post Schedule are also available.
To download photos, you must first create an account in Photoshelter using your PNW email.
- #PNWDayofGiving
- #PowerOnward
- #PurdueNorthwest
PNW Day of Giving Unit Post Schedule
The following social media posts have been created to be used as written for PNW social media accounts during the dedicated weeks.
When posting on Instagram, remember that website links won’t be clickable within your posts. Instead, include the link in your bio where it can be clicked. Use phrases like “Give now at the link in our bio!” or “Learn more at the link in our bio!”
To add a link to your Instagram bio, please follow the steps below:
- Edit your Instagram profile via your profile page
- Add the URL in the Website field
- Link: dayofgiving.pnw.edu
- Save the changes
Facebook, X (Twitter) & LinkedIn
- Mark your calendars for the upcoming #PNWDayofGiving on April 24, 2024! Join us in investing in our students’ success during #PNWDayofGiving: https://dayofgiving.pnw.edu/
- Save the Date: Wednesday, 04-24-2024! Join us on #PNWDayofGiving as we empower our students to ignite change and pursue their dreams. Together, let’s make a difference and invest in our students’ success: https://dayofgiving.pnw.edu/ #PowerOnward
- Mark your calendars for the upcoming #PNWDayofGiving on April 24, 2024! Join us in investing in our students’ success during #PNWDayofGiving. Learn more with the link in our bio!
- Save the Date: Wednesday, 04-24-2024! Join us on #PNWDayofGiving as we empower our students to ignite change and pursue their dreams. Together, let’s make a difference and invest in our students’ success. Get more info with the link in our bio! #PowerOnward
Bio link: https://dayofgiving.pnw.edu/
Facebook, X (Twitter), & LinkedIn
- Investing in our students’ success. That’s Powering Onward. Help us support our students on Wednesday, April 24, 2024, for #PNWDayofGiving: https://dayofgiving.pnw.edu/ #PowerOnward
- We are only a few weeks away from our favorite day of the year: #PNWDayofGiving! Help invest in our students’ success and ignite change on Wednesday, April 24: https://dayofgiving.pnw.edu/ #PowerOnward
- Investing in our students’ success. That’s Powering Onward. Help us support our students on Wednesday, April 24, 2024, for #PNWDayofGiving with the link in our bio! #PowerOnward
- We are only a few weeks away from our favorite day of the year: #PNWDayofGiving! Help invest in our students’ success and ignite change on Wednesday, April 24 with the link in our bio! #PowerOnward
Bio link: https://dayofgiving.pnw.edu/
Facebook, X (Twitter) & LinkedIn
- Save the date! Mark your calendars for 4-24-2024 to help empower PNW students and spark positive transformation. Get involved and invest in our students’ success: https://dayofgiving.pnw.edu/
- Join us on Wednesday, April 24, 2024, for #PNWDayofGiving as we empower our students to ignite change and become forward-thinking leaders, because inside each one of them is the strength to #PowerOnward. Learn more about how you can invest in our students’ success: https://dayofgiving.pnw.edu/
- Save the date! Mark your calendars for 4-24-2024 to help empower PNW students and spark positive transformation. Get involved and invest in our students’ success with the link in our bio!
- Join us on Wednesday, April 24, 2024, for #PNWDayofGiving as we empower our students to ignite change and become forward-thinking leaders, because inside each one of them is the strength to #PowerOnward. Learn more about how you can invest in our students’ success with the link in our bio!
Bio link: https://dayofgiving.pnw.edu/
Facebook, X (Twitter) & LinkedIn
- Let’s make a difference for PNW students! Join us on April 24 for the #PNWDayofGiving and invest in our students’ success. #PowerOnward https://dayofgiving.pnw.edu/
- PNW invites you to invest in our students’ success on Wednesday, April 24 in support of PNW students as they #PowerOnward and ignite change. Learn more: https://dayofgiving.pnw.edu/ #PNWDayofGiving
- Let’s make a difference for PNW students! Join us on April 24 for the #PNWDayofGiving and invest in our students’ success. Learn more with the link in our bio! #PowerOnward
- PNW invites you to invest in our students’ success on Wednesday, April 24 in support of PNW students as they #PowerOnward and ignite change. Learn more with the link in our bio! #PNWDayofGiving
Bio link: https://dayofgiving.pnw.edu/
Facebook, X (Twitter) & LinkedIn
- #PNWDayofGiving is here! Help invest in our students’ success now with the link in our bio! #PowerOnward
- Today is #PNWDayofGiving! Let’s unite together in empowering our students to ignite change and become forward-thinking leaders. Your support makes a world of difference. Create change today and invest in our students’ success with the link in our bio! pnw.edu/#PowerOnward
Bio link: https://dayofgiving.pnw.edu/
Facebook, X (Twitter) & LinkedIn
- Thank you to everyone who helped invest in our students’ success during #PNWDayofGiving: pnw.edu/ #PowerOnward
- Thank you to everyone who made the 2024 #PNWDayofGiving a huge success. Together, we’ve made a significant impact on our students’ journey towards success. Let’s continue to #PowerOnward. See the difference you made at: pnw.edu/
- Thank you to everyone who helped invest in our students’ success during #PNWDayofGiving. See the impact you made with the link in our bio! #PowerOnward
- Thank you to everyone who made the 2024 #PNWDayofGiving a huge success. Together, we’ve made a significant impact on our students’ journey towards success. Let’s continue to #PowerOnward. See the difference you made with the link in our bio!
Bio link: https://dayofgiving.pnw.edu/
Important to Include
- Use the primary #PNWDayofGiving hashtag and #PowerOnward theme hashtag in every social post you make.
- Tag @PurdueNorthwest in your #PNWDayofGiving posts on all social media platforms.
Recommended Emojis
Please feel free to use emojis that relate to your unit, college, sport or RSO!
- Leo (Lion) – 🦁
- Graduation Cap – 🎓
- Graduating Student – 🧑🎓
- Yellow Heart – 💛
- Black Heart – 🖤
- Save-the-Date – 📅
- Glowing Star – 🌟
- Spark – ✨
- Important (Red Exclamation Mark) –❗
- Excitement (Party Popper) – 🎉
- Competitions (Trophy) – 🏆
- Together (Handshake) – 🤝
- Strong (Flexing Bicep) – 💪
- Instagram – Link in Bio (Link) – 🔗
GIPHY stickers – Instagram story
PNW encourages our ambassadors to utilize a variety of different ways of posting on social media accounts, including Instagram and Facebook stories. When posting on Instagram stories, PNW offers the option to use PNW Day of Giving and PNW branded GIPHY stickers, which can be searched in the Instagram story search bar with the following phrases:
- Purdue Northwest
- Purdue University Northwest
- Purdue University Northwest Day of Giving
- PNW Day of Giving
PNW Brand Guidelines
PNW encourages our ambassadors to utilize this toolkit as their primary source of social media content for Day of Giving. If you would like to create your own PNW Day of Giving content, please be sure to follow the PNW Brand Guidelines for your posts. This includes PNW brand colors, fonts, logos, and messages.
Other Ways to Help
- Talk to your friends, family, and coworkers directly about supporting PNW Day of Giving on Wednesday, April 24, 2024.
- Get creative and share your PNW story with your friends and followers. Don’t forget to include the #PNWDayofGiving and #PowerOnward hashtags!
- Turn on your notifications for @PurdueNorthwest on Facebook, X (formerly Twitter), LinkedIn, and Instagram, and reshare #PNWDayofGiving posts onto your profile.
- Help support the Purdue Northwest main social media account posts by liking, commenting and sharing.
Challenges
We are encouraging our faculty, staff, students, and supporters to participate in the Day of Giving challenges to help units earn additional funds.
Day of Giving Challenges
| Time (CT) | Challenge | How to Win | Bonus Awarded to Unit |
|---|---|---|---|
| 11 a.m. to Noon | PNW Fight Song (Facebook ONLY) | Participate in this challenge by posting a video of your best performance of the PNW Fight Song on Facebook. The most creative video will win a bonus of $500. Tag Purdue Northwest and include #PNWDayofGiving along with your program handle and hashtag if applicable. | $500 |
| 4 p.m. | 24th Why Give Post (Instagram feed ONLY - not story) | Participate in this challenge by posting why to give to your unit on Instagram. The 24th post will win a bonus of $500. Tag Purdue Northwest and include #PNWDayofGiving along with your program handle and hashtag if applicable. | $500 |
Listen to the Melody
Onward Purdue Northwest
Without a hint of fear.
The Pride salutes you, the Region’s best
We’re with you loud and clear.
Onward Purdue Northwest
The Lion’s Pride can see
Our teams’ strong will, their heart and skill
For a swift Pride victory!
Rules and Guidelines
- Participating social media accounts must follow the rules below to be considered to win bonus funds.
- Social media accounts must be public
- Social media account must follow the official Purdue Northwest social media account
- Must include the following items in their post
- Fight Song Criteria
- Videos must have at least 3 or more people to participate.
- No single performance will be considered to win bonus funds.
- Perform the PNW Fight Song!
- The PNW Fight Song (Onward PNW) lyrics can be found here.
- You can sing, dance, or play instruments to showcase your skills.
- The videos posted between 11 a.m. to 12 p.m. will be judged by a panelist on PNW Day of Giving.
- Any videos posted before or after this time frame will not be considered for bonus funds.
- The panel will consist of 3 members of the PNW community. They will score on the following:
- Creativity
- Performance
- PNW Brand
- Videos must have at least 3 or more people to participate.
- Winners
- Winners for both contests will be announced on PNW Day of Giving.
- The official Purdue Northwest social media account will message you letting you know that you won!
- They will get you in contact with the Development team to help transfer your bonus funds.
Along with these challenges, faculty, staff, students, and supporters participating in PNW Day of Giving are also encouraged to interact with the PNW social media hourly posts on Facebook, X (formerly Twitter), and Instagram.
PNW Unit Challenges
- PNW Student Organization Challenge
- The RSO with the most raised in the first hour (11 p.m. to Midnight) will win a bonus of $500.
- $500
- The RSO with the most money raised throughout the 24 hours will win the following.
- $1,000 – First Place
- $500 – Second Place
- $300 – Third Place
- $100 – Fourth through Tenth Place
- The RSO with the most gifts raised throughout the 24 hours will win the following.
- $1000 – First Place
- $500 – Second Place
- $300 – Third Place
- $100 – Fourth through Tenth Place
- The RSO with the most raised in the first hour (11 p.m. to Midnight) will win a bonus of $500.
- Social Media Contest
- Student Organization Social Media Contest: Thanks to Donors! – 9 a.m.
- Participate in this challenge by sharing how donors’ gifts have made a difference for your RSO in the past or how they will make a difference this year on Instagram. The first 5 unique posts about RSOs at 9 a.m. will each win a $100 bonus. You can also post about your RSO on your personal Instagram. Tag Purdue Northwest and include #PNWDayofGiving along with your program hashtag/handle.
- The same social media rules and guidelines apply to the RSO social media challenge.
- Participate in this challenge by sharing how donors’ gifts have made a difference for your RSO in the past or how they will make a difference this year on Instagram. The first 5 unique posts about RSOs at 9 a.m. will each win a $100 bonus. You can also post about your RSO on your personal Instagram. Tag Purdue Northwest and include #PNWDayofGiving along with your program hashtag/handle.
- Student Organization Social Media Contest: Thanks to Donors! – 9 a.m.
- PNW Athletic Team Challenge
- The Athletic Team with the most dollar amounts raised for the day will win.
- The Athletic Team with the most participation will win.
- PNW Chancellor’s Challenges
- The unit with the most participation will win.
- The unit with the most dollar amounts raised for the day will win.