A female student in a Power Onward shirt in front of a PNW building.

Marketing and Communications

From managing the PNW brand—Power Onward!—to offering marketing strategy and services, we help you reach your target audience while consistently communicating our shared PNW Pride.

That's Powering Onward

We’re all brand ambassadors for Purdue University Northwest. Branding is about much more than the proper use of logos or colors. It’s about offering a cohesive presence and tone to represent PNW: Power Onward.

See PNW’s Brand Guide

Points of Pride

Purdue University Northwest is a student-centered university that transforms lives through innovative education, impactful research and community engagement.

Seven students stand together outside of the Nils building

Purdue University Northwest is a student-centered university that transforms lives through innovative education, impactful research and community engagement. As a First Gen Forward Network Leader, a Hispanic-Serving Institution, a doctoral-granting institution, and a designated Collegiate Purple Star of Indiana institution, it proudly reflects a commitment to academic excellence and support for students.

Students sit at desktop gaming stations in the PNW Esports Arena.

With new Esports Arenas and over 90 student organizations, there is never a dull moment on campus!

A student sits at a computer desk. He is looking at the camera and gesturing toward a graphic on the screen.

With over 15 research centers and institutes students, faculty and staff can collaborate and deepen their understanding of the world around them.

PNW Professor Maged Mikhail works with a student on a yellow mechatronics machine.

PNW is an Innovation and Economic Prosperity University, an acknowledgment for public research universities with strong evidence of collaboration with public and private sector partners to support economic development, innovation, community development and other areas.

Two students walk toward the Nils K. Nelson Bioscience and Innovation Building

The additions of the Nils K. Nelson Bioscience Innovation Building, the PNW Design Studio, and the Dave Roberts Center for Innovation and Design provide students, faculty and staff with opportunities to work in fully updated, modern facilities.

A student sits in the Nils K. Nelson Bioscience and Innovation Building. He is holding a folder and there are three more students sitting on a couch in the left background.

The Nils K. Nelson Bioscience Innovation Building provides ample space for hanging out between classes, studying and group projects!

A student uses a large water jet cutting machine.

The PNW Design Studio, has a wide variety of equipment for engineering students to use in their projects.

The bell tower is pictured and framed by yellow leaves on the right.

Our bell tower is a Hammond Campus landmark that stands between Lawshe Hall, the Student Union Library Building and Nils K. Nelson Bioscience Innovation Building.

A sign on the Westville Campus reading "Purdue University Northwest Technology Building". The campus greenery and an umbrella are in the background.

Our scenic Westville Campus is filled with welcoming places to study, eat, exercise, spend time with friends or just relax.

How We Can Help

PNW students sit behind a laptop in a cafe.

Strategy and Guidance

See how our team can offer strategy and guidance in areas including advertising, social media, website updates, media relations and more.

The PNW logo repeated in a vertical grid

Templates and Toolkits

From PowerPoint templates to official name badges, access the materials you need to show your PNW Pride in a professional setting.

The Bell Tower on PNW's Hammond campus.

Submit a Request

We’re here to help! Complete a digital request form and we’ll get the right people involved with your project.

Marketing and Communications Awards

2025 Communicator Awards

  • Award of Excellence, General: School or University, “Lightning Strikes Twice: Building Content Strategy Around an Unexpected Success”

The Communicator Awards is dedicated to recognizing excellence, effectiveness, and innovation across all areas of communication. We are the leading international awards program honoring talent in this highly competitive field. The Communicator Awards is sanctioned and reviewed by the Academy of Interactive & Visual Arts, an invitation-only group consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms.

2025 EduAd Awards

  • Gold Winner in Special Promotions Campaign for “Lightning Strikes Twice: Building Content Strategy Around an Unexpected Success”

This year, over 2,000 entries were received from over one-thousand colleges, universities and secondary schools from all fifty states and numerous foreign countries. See the full list of winners here.

2024 Collegiate Ad Awards

  • Silver Award, “Blogs,” What Can I Do with an English Degree?

The Collegiate Advertising Awards is an elite national program honoring excellence in advertising, marketing and promotion of higher ed products and services. You can view the winners here.

2025 Education Digital Marketing Awards

  • Bronze Award, Microsite, “New Residential Building: Calumet Hall”

The Education Digital Marketing Awards celebrates outstanding achievements in digital marketing within the education sector. See the full list of winners.

2024 Communicator Awards

  • Award of Distinction: “Revamping the Paying for College” Pathway

The Communicator Awards is dedicated to recognizing excellence, effectiveness, and innovation across all areas of communication. We are the leading international awards program honoring talent in this highly competitive field. The Communicator Awards is sanctioned and reviewed by the Academy of Interactive & Visual Arts, an invitation-only group consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms.

2024 Educational Advertising Awards (EduAdAwards)

  • Gold Award in the category of miscellaneous collateral, special promotions for the 2023-24 Student Admit Packet
  • Gold Award in the category of Special Promotions Campaign for the revamp of the “Paying for College” Pathway on our website and in print materials
  • Bronze Award in the category of Website Refresh for: Program Page SEO Project Successfully Boosts Rankings and Traffic
  • Merit Award for our Student Viewbook

This year’s EduAdAwards had more than 2,000 entries from over 1,000 colleges representing all 50 states and numerous foreign countries, so it is especially noteworthy for a staff our size to be recognized among such expansive company. You can view the full list of awards here.

2023 Collegiate Advertising Awards

  • Gold Award for the Student Viewbook, March 2024
  • Silver Award for the 2023-24 Student Admit Packet, March 2024

The Collegiate Advertising Awards is an elite national program honoring excellence in advertising, marketing and promotion of higher ed products and services. You can view the winners here.

2023 Education Digital Marketing Awards

  • Silver Award: Digital Video Ad, Powering Onward Video, November 2023
  • Silver Award: Total Digital Marketing Program, Power Onward PNW Digital Marketing Campaign, November 2023

2022 Collegiate Advertising Awards

  • “Gold” for Power Onward Recruitment Marketing Campaign, March 2023
  • Silver Award for the 2022-23 Student Admit Packet, March 2023

The Collegiate Advertising Awards honors outstanding excellence in all forms of advertising, marketing and promotion specific to higher education products and services. Award listed at http://www.collegiateadawards.com/winners/

Davey Awards

  • Silver Award, Integrated Marketing Campaign category.

The Davey Awards are sanctioned by the Academy of Interactive and Visual Arts to honor outstanding media creative. ​Entries are scored on a ten-point scale by the judges, and Silver Winners generally receive a score of 7.0 or above.

Educational Digital Marketing Award

  • Gold, Digital Advertising Campaign Category

The Educational Digital Marketing Awards recognize colleges, universities and secondary educational institutions with the best creativity, marketing execution, message impact, technology application and innovation content.

PNW News Highlights

See All News
Three students walk together outside of the Student Union Library Building.

Register for free Preview PNW open house information sessions

PNW invites prospective college students and their families to attend Preview PNW on Thursday, April 23 on the Westville campus and Saturday, April 25 on the Hammond campus.

PNW Chancellor Chris Holford escorts 55 years of service honoree Shelia Rezak through the crowd.

Purdue University Northwest marks 10 years during Founders Day celebration

Purdue University Northwest (PNW) campus community members celebrated the major milestone of 10 years of changing students’ lives during the university’s 2026 Founders Day event on March 8.

Purdue University Northwest student-athletes pose for a group photo with PNW Lions swag.

Purdue University Northwest Unveils Lions Athletics Nickname

Purdue University Northwest announced today that its athletics teams will compete as the PNW Lions, effective July 1, 2026.

PNW Event Highlights

See the Full Calendar

Mar 29

2026 “Best of the Region” Voting Deadline

The polls are closing soon in the Times of Northwest Indiana’s 2026 Best of the Region contest. Please take the time to vote for PNW!

Apr 02

PNW Today

Tune in to WJOB 1230-AM, 104.7-FM, or the TuneIn app for the Purdue Northwest Today program.

Apr 09

PNW Athletics Today

Listen to Rick Costello, director of Athletics, and coach and student-athlete guests as they dive into the latest in PNW Pride Athletics!

Apr 23

Preview PNW: The Westville Experience

Our open house will walk you through the admissions process, inform you how to earn your bachelor’s degree at PNW and help you explore options to pay for college.