Imagine PNW is a two-year, two-phase initiative to help secure and chart Purdue Northwest’s future. The first phase examines each academic program and all support functions to evaluate contributors to PNW’s overall success. This article focuses on the next phase, development of a new strategic plan for PNW to be implemented during the 2020-21 academic year.
The extensive work of developing Purdue University Northwest’s (PNW) next strategic plan began with a two-day training for members of the Strategic Planning Task Force (SPTF), March 28 and 29.
Led by consultant Larry Goldstein, the 39 task force members joined in team-building activities and training for the work ahead. The preparation was comparable to a carefully coordinated pre-launch sequence leading to a final countdown. The strategic planning process is now taking off like a rocket, according to task force co-chairs Lori Feldman and Andy Pettee.
“Our first goal is getting input from everyone: stakeholders inside and outside PNW,” said Feldman, associate vice chancellor of academic impact, and professor of marketing.
A series of “Engagement Sessions” are being arranged to collect data from various stakeholders across PNW. In pairs, task force members will lead participants at each session through a series of activities to capture an understanding of PNW, its challenges and opportunities. More than 75 sessions are to be held.
“We want to start with students and faculty before the end of the semester,” said Pettee, interim dean of students. “Sessions with staff, alumni and other members of the community are planned and we hope to complete these by May.”
Each session will engage a minimum of 10 people in a group activity led by SPTF members.
A list of engagement sessions will be posted to the Strategic Planning section of the Imagine PNW website at pnw.edu/imagine-pnw/strategic-planning. The website will be the hub for resources, information and updates about the strategic planning process. The output from each session will also be posted on the site.
Feldman and Pettee encourage everyone to review the list of engagement sessions closely. While most sessions relate to the organizational orientation of the university—such as academic and administrative departments. There will also be forums open to all who identify with a more broadly classified group, like faculty, staff or students. A link has been posted on the website to submit a session request for the SPTF to consider.
After the series of sessions, the SPFT will synthesize the data to identify themes with a goal of reporting the findings by August.