Ceren Ekebas-Turedi, Ph.D.

Assistant Professor of Marketing

Ceren Turedi

Introduction

Ceren Ekebas-Turedi is an Assistant Professor of Marketing in the department of Managerial Studies (College of Business). Her research and teaching focus on Consumer Behavior and Psychology.

Select Publications

  • Turedi, Serdar, and Ceren Ekebas-Turedi. ““I’ll use IT the way I feel like it”–The influence of user emotions on ERP usage.” Journal of International Technology and Information Management 28.2 (2019): 109-139.
  • Arndt, Aaron and Ceren Ekebas-Turedi (2017), “Do men and women use different tactics to cope with the embarrassment of buying condoms? An investigation of gender differences in social coping”, Journal of Consumer Behaviour, 16 (6), 499-510.
Ceren Turedi

Contact

(219) 785-5496

cturedi@pnw.edu

Office Location:

Hammond, Anderson, 381

Education

  • Ph.D.- Marketing and International Business, Old Dominion University
  • MEEM.- Master of Engineering in Engineering Management, Rochester Institute of Technology
  • B.A.- Marketing, Yeditepe University

Areas of Expertise

  • Consumer Emotions
  • Sensory Marketing
  • Green Marketing and Consumption

Credentials, Accreditations & Awards

  • PNW ACUE Teaching Fellow 2019
  • MBA Outstanding Faculty Award (2016, 2017 and 2018)
  • Best Paper Award in Sports, Events & Recreation Marketing Track, Marketing Management Association (2018)
  • Best Paper Award in Marketing Management Track, AMTP (2018)