Claudia C. Mich, Ph.D.

Associate Dean of Internal Operations

Associate Professor of Marketing

Claudia C. Mich


Claudia is Associate Dean of Internal Operations and Associate Professor of Marketing in the College of Business. She is also the Founding Director of the Professional Selling Program. Claudia teaches courses at all levels and works to develop partnerships between students and professionals.

Research Overview

Claudia’s research interests are varied and include professional selling pedagogy, case studies, brand placement, implicit learning, and ethnic identity. She regularly collaborates with colleagues at PNW as well as other universities, and has recently started pursuing interdisciplinary research. Her publications can be found in outlets such as the Journal of Marketing Education, Marketing Management Journal, and Journal of Case Studies.

Select Publications

Knight, Peter, Karen Peeskar, and Claudia C. Mich (2022), “The development of self-efficacy and self-leadership within USA accredited sales programs: an exploratory study on sales career preparedness,” Higher Education, Skills and Work-Based Learning, 12 (1), p. 26-49.

Ochoa, Jonathan, Claudia C. Mich, Ceren Turedi, and Matthew Shell (2020), “The Epic Battle of Protein Beverages,” Journal of Case Studies, 38 (1), p. 16-56.

Rarick, Charles A. and Claudia C. Mich (2015), “The American Whiskey Renaissance: The Rebirth of an American Spirit,” Journal of the International Academy for Case Studies, 21 (3), 265-273.

Knight, Peter, Claudia C. Mich, and Michael T. Manion (2014), “The Role of Self-Efficacy in Sales Education,” Journal of Marketing Education, 36 (2), p. 156-168.

Teaching Focus

Claudia teaches undergraduate, MBA, executive MBA, and professional training courses. She is passionate about experiential learning and engages students through hands-on projects in the classroom, shadowing activities in the marketplace, networking events with corporate partners, outside selling projects, strategy presentations to business clients, and competitive simulations.

PNW professor Claudia Mich teaches in the classroom

Linking Theory and Practice

Professor Mich loves to see the growth of students over the course of the semester, as students and also as individuals

Meet Professor Mich

Claudia C. Mich


(219) 989-2776

Office Location:

Hammond, Anderson Building 358


  • Ph.D. – Marketing, Kent State University
  • M.B.A. – Marketing Concentration, The University of Akron
  • B.S. – Marketing / International Business / Sales Management, The University of Akron

Areas of Expertise

  • Professional Selling
  • Marketing Strategy
  • Experiential Learning
  • Brand Placement
  • Ethnic Identity