Serdar Turedi, Ph.D.

Associate Professor of Business Analytics

Business Analytics Program Coordinator

Serdar Turedi


Serdar Turedi is an assistant professor of business analytics at Purdue University Northwest. He currently serves as the program coordinator for the business analytics major.

Research Overview

Serdar Turedi specializes in advanced statistical techniques such as partial least squares (PLS-SEM) and his research focuses on understanding the business value of IT. His research has been published in highly regarded academic journals such as Communications of the Association for Information Systems (CAIS). Turedi currently serves on the editorial board of the Journal of Business Analytics

Select Publications

Turedi, S. (2019). The Interactive Effect of Board Monitoring and Chief Information Officer Presence on Information Technology Investment.

Information Systems Management, 1-11. Turedi, S., & Ekebas-Turedi, C. (2019). “I’ll use IT the way I feel like it”–The influence of user emotions on ERP usage.

Journal of International Technology and Information Management, 28(2), 109-139. Turedi, S., & Zhu, H. (2019).

Teaching Focus

Turedi teaches managerial statistics and decision making in undergraduate and graduate programs. He believes in experiential learning and aims to expand students’ knowledge and develop strong critical thinking and analytic skills through class discussions, hands-on activities and assignments.

Serdar Turedi


(219) 989-2716

Office Location:

Hammond, Anderson Building 360


  • Ph.D. – Business Administration (Concentration: Information Technology and International Business), Old Dominion University
  • M.S. – Management Information Systems, Marmara University (Turkey)
  • B.S. – Statistics, Istanbul Commerce University (Turkey)

Areas of Expertise

  • Strategic Management of IT Business Analytics
  • Enterprise Resource Planning (ERP) systems
  • User Emotions Project Management

Credentials, Accreditations & Awards

  • Teddy Jacobi Scholar, 2019 PNW Association of College and University Educators (ACUE)
  • Teaching Fellow, 2019 MMA, Sports, Events and Recreation Marketing Track, Best Paper Award, 2018
  • MMA, Sports, Events and Recreation Marketing Track, Best Paper Award, 2017