Purdue University Northwest Unveils Lions Athletics Nickname

Several Purdue University Northwest (PNW) student-athletes pose for a group photo with new PNW Lions swag. PNW student-athletes picked up newly branded shirts, bags, rally towels and more during a “Roar Rally” in PNW’s Fitness and Recreation Center. The university announced student-athletes will compete as the PNW Lions effective July 1, 2026.

Purdue University Northwest (PNW) announced today that its athletics teams will compete as the PNW Lions, effective July 1, 2026. The shift is based on input from students, faculty, staff, alumni and community members, who indicated strong attachment to the university’s distinctive “Leo the Lion” mascot representing the university community’s grit and determination.

“As PNW celebrates its 10th year, we proudly reflect on how we continue to change students’ lives through nationally recognized academics, unique applied research opportunities, high-level NCAA Division II competition, unparalleled local economic impact, and so much more. We are excited to share a strengthened and unified institutional identity that shows the incredible forward momentum of Purdue University Northwest,” said PNW Chancellor Kenneth C. Holford. “As PNW Lions, our students, faculty and staff charge forward through any challenge and make impactful differences for our region’s communities and beyond.”

The lion name and imagery captures the student body’s resilience and heart as members persist to their degrees and the spirit of the more than 530 high-achieving PNW student-athletes. The transition is informed by institutional research on PNW brand equity among stakeholders and coincides with the university’s 10th anniversary celebration.

PNW Athletics has grown to include more than 530 student-athletes who compete across 23 teams, including 18 administered under NCAA Division II. PNW student-athletes have recorded 10 years of academic excellence. The same spirit of strength and dynamism is exhibited in the university community, where members are supported through a student-centric focus that unlocks potential for achieving academic and career goals.

As PNW Lions, our students, faculty and staff charge forward through any challenge and make impactful differences for our region’s communities and beyond.

PNW Chancellor Kenneth C. Holford