Matthew Hanson, MBA

Clinical Associate Professor of Marketing

Introduction

Matthew Hanson, Clinical Associate Professor of Marketing at Purdue University Northwest, is a leader in digital marketing education and is committed to preparing students with practical, hands-on experience.

I love to challenge students with real-world projects that become the discussion with hiring managers.

Teaching Focus

Hanson’s courses focus exclusively on providing students with real-world marketing experiences in a controlled environment.

Additional Information

Known for his problem-solving focus, Matt empowers students to think critically and adapt to industry demands, equipping them with skills in digital marketing, campaign management, strategic planning and entrepreneurship.

With over 25 years of industry expertise, Matt founded the Digital Marketing Competition (DMC), an initiative that lets students act as marketing agencies to develop campaigns for real clients. This competition is internationally recognized with partnerships from companies like Facebook and Google and has established Purdue Northwest as a hub for experiential marketing education.