Strategic Planning Process
Purdue University Northwest’s 2025-2030 Strategic Plan: Excellence Evolving was developed over many months with significant participation from students, faculty, staff, alumni and community members.
Special thanks to the Strategic Plan Steering Committee for their service and commitment.

Beginning the Process
As Chancellor Holford shared in April 2024, “Our new strategic plan, ‘Excellence Evolving,’ will guide and focus Purdue University Northwest’s journey from 2025-2030…setting forth a bold vision for the future of our institution, grounded in our core values and driven by our collective aspirations.”

Strategic Planning Timeline
May to August 2024
Discovery and Data Gathering
Analyze Our Internal and External Environments
- Strategic Planning Planning Process Announced
- Steering Committee Named
- Data Gathering and Benchmarking
September 2024
Analyze and Synthesize Data
Identify Themes Emerging from the Data
- Finish Data Gathering and Agree on a Plan for a Synthesis Meeting (Whole University)
- Synthesize the Data and Create a Report for the University
- Bring a Microcosm of the University Together to Interpret Data and Set High-Level Strategy
October to December 2024
Act on the Data
Evaluate and Select Strategic Options
- Develop High-Level Draft Strategy
- Iterate the Strategy to the Objective Level and Prioritize
January to February 2025
Build the Plan
Align Activities for Consistency
- Develop Strategic Initiatives for the Prioritized Objectives
- Initiate the Strategic Plan



















