COB 16-22 NEW COURSE SPTM 42000 revised

February 22, 2020

Purdue Northwest Curriculum Document

Program Name: Sports Management

  • Document No: COB 16-22 NEW COURSE SPTM 42000
  • Proposed Effective Date: Fall 2017
  • Submitting Department: Managerial Studies & White Lodging School College of Business
  • Date Reviewed by Department: February 17th, 2017
  • Submission Date: February 22nd, 2017
  • Date Reviewed College/School Curriculum Committee: February 24th, 2017
  • Contact Person: Judith L. Hack WLS Curriculum Chair
  • Approval by Faculty Senate: May 5, 2017
  • Date Reviewed by Senate Curriculum Committee: 4/14/17
  • Name(s) of Library Staff Consulted: NA
  • Will New Library Resources Used?: No
  • Form 40 Needed?: Yes

Task: Course Change or New Course Proposal

  • Program Name: Sports Management
  • Degree Name(s): Bachelor of Science in Business

Section II: This section is for changes in courses only

  • Subject: SPTM 42000, Sport Event Planning, Promotion and Media Relations-New Course
  • Justification: New major in Sports Management being created for the College of Business



SPTM 42000 Sports Event Planning, Promotion and Media Relations

Credit hours: 3.0

Emphasis on logistical requirements and economic realities of on and off site event services. Practical application that will involve students in the planning, organizing and execution of sporting event(s). Also covers information releases and handling various media announcements.

Prerequisites: Senior Standing

Course Objectives / Learning Outcomes

    1. Students completing this course will exhibit measurable knowledge and experiences by successfully passing three tests on the planning and logistical preparations and challenges of serving events on and off site in the Sports Industry. This should provide a foundation and improve their knowledge base and performance throughout the class, which must be at a “C” level or above.
    2. Students will be able to show awareness of the importance of planning, organizing and executing public functions and handling the media in sport and non-sport arenas, by successfully managing three events during the semester with a passing grade on all events and a “C” grade in the course itself. Students will also be evaluated by faculty and clients for acceptable utilization of time and space.
    3. Students will be required to produce four promotions/media relations events and/or releases for the public through the university publications/media department-with passing grades. Students will gain experience through writing and being evaluated by internal/external professionals on three events with the Events Planning Dept. of the university. Students will successfully organize/serve two institutional advancement events with passing grades. This multi-tasking time management experiences have oral reports to the class and instructor at the “C” level.
  • Impact on Students: NA
  • Impact on University Resources: No new resources/faculty/funds at start-up, but program growth will require all of those in the future.
  • Impact on other Academic Units: NA