Marketing

Bachelor of Science in Business

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Program Intro

Have you ever watched a clever or catchy TV commercial or engaged with a brilliant ad campaign and thought, I’d like to do that? If you’re passionate about using the power of messaging to sell services and products, a marketing degree is the ideal way to jumpstart a lucrative, dynamic career.

Department of Managerial Studies

As a marketing student, you’ll engage with fast-paced experiential learning courses designed to simulate real-world challenges.

Curriculum Overview

We engage, inspire and empower students to identify and develop their preferred marketing area through experiential experiences in a structured setting. Our graduates are equipped with the knowledge, skills and abilities to successfully apply marketing concepts in various business environments.

Begin with a foundation of business concepts and variables that impact marketing; learn how to give presentations to an audience.

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Sample Courses

  • MKG 42200 – International Marketing
  • MKG 42400 – Consumer Behavior

 

Expand your knowledge of marketing, its uses, and how its key characteristics work together for a business.

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Sample Courses

  • MKG 42500 – Marketing Research
  • MKG 42600 – Marketing Channels

Dive into courses on consumer behavior methodology, marketing research execution and extensive professional selling skills.

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Sample Courses

  • MKG 43000 – Advertising Campaigns I
  • MKG 43300 – Personal Selling

Participate in external-facing projects that build multi-million-dollar ad campaigns for clients and marketing plans for startup companies. Study international markets and embrace digital marketing techniques.

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Sample Courses

  • MKG 48000 – Marketing Strategy or
  • MKG 429000 –Advertising Campaigns II

Highlights

Your plan of study goes far beyond the classroom. You’ll apply an extensive foundation of marketing principles to practical, client-focused projects as you progress in the program.

A lion sculpture on PNW's campus PNW graduates at commencement

Outcomes

Our students participate in a variety of instructor-led experiential learning programs that feature real-world projects. As a Marketing graduate, you’ll enter a competitive and dynamic marketplace with a portfolio that demonstrates your expertise in marketing strategy and implementation.

Scholarships

Funding opportunities available to Marketing students include:

 

Beyond the Classroom

We encourage you to get involved in activities like:

  • Purdue University Marketing Association (PUMA): Prepare for your future career under the guidance of a professor.
  • Agency 429 (Advertising Club): Put your marketing acumen to the test by competing in the American Advertising Federation’s national student advertising competition or volunteer to assist with the international digital marketing competition.

 

Career Paths

This degree prepares you for a number of careers in the field, including the following roles (with median salaries):

  • Market research analyst: $60,570
  • Entry-level sales representative: $52,000
  • Promotions manager: $108,260
  • Public relations specialist: $57,550

 

Employers

Our alumni work with some of the most innovative organizations across the region and around the world, including:

  • Publicis Groupe
  • Lipman Hearne
  • Groupon
  • Digital Target Marketing

Accreditation

This program is accredited by AACSB (Association to Advance Collegiate Schools of Business International).

The Ad Campaigns class allowed me to put all of my theoretical knowledge to work and create a campaign as a marketing professional. This program took me from student to professional almost overnight.

Bailey McGrath
Marketing, Concentration: Business Analytics, Steger, Illinois

Purdue Northwest’s experiential marketing courses helped prepare me for real-world work. They made the transition from a student to a professional seamless. The Marketing program offers students opportunities to work with real clients and develop real-life ad campaigns.

Michael Wasserott
Marketing, Cedar Lake

Experiential learning courses like integrated Marketing Communications and Ad Campaigns gave me the opportunity to be proactive in my learning, which provided unique experiences that set me apart from others.

Aaron Storer
Marketing, Crown Point

Meet the Faculty

Ceren Turedi

Ceren Ekebas-Turedi, Ph.D.

Assistant Professor of Marketing

Ceren Ekebas-Turedi is an Assistant Professor of Marketing in the department of Managerial Studies (College of Business). Her research and teaching focus on Consumer Behavior and Psychology.

Minoo Ashoori

Minoo Ashoori, Ph.D.

Assistant Professor of Marketing

She is an Assistant Professor of Marketing and the Marketing program coordinator. Her research focuses on Behavioral Economics and has published in distinguished journals and received several grants.

Matthew Hanson

Matthew Hanson, MBA

Clinical Assistant Professor of Marketing

Matthew Hanson provides 20+ years of professional experience to his students. His focus on developing the digital marketing curriculum and ad campaign program have elevated PNW to national recognition.

A PNW Student in the Classroom

Take the Next Step

See how a PNW degree opens doors, from corporate boardrooms to non-profit leadership.

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