Bachelor of Science in Business
Have you ever watched a clever or catchy TV commercial or engaged with a brilliant ad campaign and thought, I’d like to do that? If you’re passionate about using the power of messaging to sell services and products, a marketing degree is the ideal way to jumpstart a lucrative, dynamic career.
As a marketing student, you’ll engage with fast-paced experiential learning courses designed to simulate real-world challenges.
We engage, inspire and empower students to identify and develop their preferred marketing area through experiential experiences in a structured setting. Our graduates are equipped with the knowledge, skills and abilities to successfully apply marketing concepts in various business environments.
Begin with a foundation of business concepts and variables that impact marketing; learn how to give presentations to an audience.
- MKG 42200 – International Marketing
- MKG 42400 – Consumer Behavior
Expand your knowledge of marketing, its uses, and how its key characteristics work together for a business.
- MKG 42500 – Marketing Research
- MKG 42600 – Marketing Channels
Dive into courses on consumer behavior methodology, marketing research execution and extensive professional selling skills.
- MKG 43000 – Advertising Campaigns I
- MKG 43300 – Personal Selling
Participate in external-facing projects that build multi-million-dollar ad campaigns for clients and marketing plans for startup companies. Study international markets and embrace digital marketing techniques.
- MKG 48000 – Marketing Strategy or
- MKG 429000 –Advertising Campaigns II
Your plan of study goes far beyond the classroom. You’ll apply an extensive foundation of marketing principles to practical, client-focused projects as you progress in the program.
Our students participate in a variety of instructor-led experiential learning programs that feature real-world projects. As a Marketing graduate, you’ll enter a competitive and dynamic marketplace with a portfolio that demonstrates your expertise in marketing strategy and implementation.
Funding opportunities available to Marketing students include:
- Hugh G. Daubek Memorial Scholarship: Applicants submit answers to three essay questions. Open to Marketing majors with a minimum GPA of 3.0.
- Professional Selling Scholarship – Applicants submit answers to two sales related essay questions. Preference given to Sales Minor students; minimum GPA 2.5 required.
Beyond the Classroom
We encourage you to get involved in activities like:
- Purdue University Marketing Association (PUMA): Prepare for your future career under the guidance of a professor.
- Agency 429 (Advertising Club): Put your marketing acumen to the test by competing in the American Advertising Federation’s national student advertising competition or volunteer to assist with the international digital marketing competition.
This degree prepares you for a number of careers in the field, including the following roles (with median salaries):
- Market research analyst: $60,570
- Entry-level sales representative: $52,000
- Promotions manager: $108,260
- Public relations specialist: $57,550
Our alumni work with some of the most innovative organizations across the region and around the world, including:
- Publicis Groupe
- Lipman Hearne
- Digital Target Marketing
This program is accredited by AACSB (Association to Advance Collegiate Schools of Business International).
When I came to PNW for the very first time on a campus visit, I already knew this was going to be my home. I will be the best that I can be because I am a product of PNW.
The Ad Campaigns class allowed me to put all of my theoretical knowledge to work and create a campaign as a marketing professional. This program took me from student to professional almost overnight.
Purdue Northwest’s experiential marketing courses helped prepare me for real-world work. They made the transition from a student to a professional seamless. The Marketing program offers students opportunities to work with real clients and develop real-life ad campaigns.
Experiential learning courses like integrated Marketing Communications and Ad Campaigns gave me the opportunity to be proactive in my learning, which provided unique experiences that set me apart from others.
Meet the Faculty
Assistant Professor of Marketing
Ceren Ekebas-Turedi is an Assistant Professor of Marketing in the department of Managerial Studies (College of Business). Her research and teaching focus on Consumer Behavior and Psychology.
Associate Professor of Marketing
She is an Assistant Professor of Marketing and the Marketing program coordinator. Her research focuses on Behavioral Economics and has published in distinguished journals and received several grants.
Clinical Assistant Professor of Marketing
Matthew Hanson provides 20+ years of professional experience to his students. His focus on developing the digital marketing curriculum and ad campaign program have elevated PNW to national recognition.