Brand Consulting and Marketing Strategy

When people think “marketing,” they often picture placing ads or printing fliers. But effective marketing involves a big-picture look at your goals, the audiences you’re looking to reach, the actions you want them to take—and how you can measure success.

PNW’s Marketing and Communications team can help you develop the right strategy to reach your audience and move them to act. The earlier you involve us in the project, the greater impact we can have.

Start the process today—submit a project request or contact us as

Students in PNW gear stand in front of Purdue Northwest's Nils K. Nelson Bioscience Innovation Building

Scope of Services

We consult with partners to evaluate the options that are best suited for your budget, timeframe and scope.

  • Faculty/staff/student email outreach
  • Stakeholder Facebook event listing
  • Stakeholder social media post
  • Website calendar item (full calendar)
  • Website calendar item (stakeholder calendar)
  • Website news/event highlight (stakeholder pages)
  • On-campus LCD screen
  • Flyers
  • Consulting: Advertising, brand, design, marketing, PR, social media, web
    • All paid advertising must be coordinated through Marketing and Communications
    • Marketing/ad agency partnerships should be coordinated with Marketing and Communications
  • PNW main channel Facebook event listing (Standalone/Co-hosted)
  • PNW main channel social media post (Facebook, Twitter, Instagram, LinkedIn, YouTube)
  • Digital signage promotion (173rd St.)
  • Website analytics dashboard
  • Brand review of print materials and giveaways
  • Display digital advertising
  • Paid search digital advertising
  • Social media advertising
  • Consultation on video development and production
  • Photography referrals
  • Billboard
  • Print collateral
  • Earned media outreach (media release, pitch, editorial tied to strategic priorities, faculty expertise for issues)
  • PNW Pridecast: faculty/staff news podcast and web page
  • Website news posts
  • Website home page featured news/event listings
  • Purdue Northwest Today weekly program
  • Local radio interviews
  • Branded and stock photos
  • Creative design
  • Consultation on branded messaging for materials