Recommended Resources
Explore workshops, trainings, books and additional resources related to web communications and digital marketing.
In this section
Workshops and Trainings
mStoner "Writing for the Web" Workshop
This recorded webinar offers a high-level introduction to web-content strategy, best practices and accessibility. It’s great to review and refer to as you develop content.
mStoner Web Editor Training
This recorded webinar shares how web editors can access and update the PNW website, from logging in to submitting news and events.
Note: Chapters are available on YouTube to help you navigate the video and answer your questions quickly.
Books
- “Don’t Make Me Think” by Steve Krug
A classic introduction to putting the user experience at the center of your web communications. Approachable and engaging. - “Contagious: Why Things Catch On” by Jonah Berger
More marketing-centric, this book offers a great foundation for making messages unique and compelling.
Blogs
- Orbit Media
The blog for this Chicago web-design firm offers regular updates on content marketing, analytics and web design. - UX Myths
No longer updated, but still informative, this series combats common misconceptions about web user-experience with stats and studies
Free Online Coursework
- Google Analytics Academy
Google’s free courses offer great guidance as to how to build goals and measurement into your web thinking. - Hubspot Academy Courses
This digital-marketing firm offers free introductory courses on topics ranging from social media to inbound marketing.
Podcasts
- Higher Voltage: A Podcast for Higher Ed Marketers
This podcast brings together professionals from admissions, marketing, career services, alumni relations and more to discuss higher-ed marketing. - The Marketing Book Podcast
This podcast series offers a great snapshot of recent marketing-book reads with author interviews.
Resources
- Accessibility at PNW
Looking for guidance to ensure your digital communications are accessible? PNW’s accessibility guide has helpful resources. - PNW Web Governance
See the official governance for pnw.edu, covering everything from user roles to review cycles. - PNW Editorial Style and Guidelines
See editorial style guidelines for nonacademic communications, aimed at ensuring clarity, consistency and a unified voice. - Personal Faculty Pages
Housed on the reputable .edu domain, personal faculty websites offer the opportunity to list professional achievements and provide contact information. - Web Editor Digest
The Web Editor Digest is a monthly email to web editors that highlights tips and tricks alongside reminders and website analytics. This resource is a great tool for web editors to learn more about the site and get a glimpse into the overall PNW website.
Power Onward Brand Guidelines
Our Purdue Northwest marks visually represent our university’s strong academic tradition and pride. By consistently communicating the visual identity of PNW, we can maintain our cohesive and distinctive university brand.