White Lodging Professional Selling Lab

Launched in fall 2018, PNW’s high-tech sales lab lets students role-play sales scenarios to develop confidence and hands-on skills in the Sales minor program.

The sales lab includes a flexible central classroom and six practice suites. Each role-play suite is equipped with video recording technology for use in sales encounter role playing, practice job interviews and classroom instruction.


Matthew Hanson

Matthew Hanson, MBA

Clinical Associate Professor of Marketing


(213) 302-6075

PNW Hammond, Anderson 382

Claudia C. Mich

Claudia C. Mich, Ph.D.

Director, Professional Selling Program


(219) 989-2776

Anderson Building 323 (Hammond)

M. Starr McDonald

M. Starr McDonald

Professional Selling Program Coordinator


(219) 989-3161

Claudia C. Mich

Spotlight on the Director

PNW professor Claudia Mich has dedicated her career to providing students with the necessary skills to succeed in the business world.

Spotlight Profile: Claudia C. Mich

Sales Minor

Sales is among the top 5 careers, regardless of major. As a sales student, you will gain valuable experience in our high tech Sales Lab. And, you will learn the skills you need to begin your journey in sales as soon as you graduate.

Learn about the Sales Minor

Sales Lab News

PNW student Brittany Barnard placed in the top 2 percent of all participants in an international sales competition.

Purdue University Northwest student places in top 2 percent in international sales competition

Purdue University Northwest (PNW) student Brittany Barnard placed in the top 2 percent worldwide in the RNMKRS Virtual Sales Role-Play Competition. The Kokomo native was one of several PNW students who took part in the virtual competition that included students from across the United States and Europe. 

Two students in suits speak over a table.

Purdue University Northwest Welcomed into the University Sales Center Alliance

Purdue University Northwest (PNW) has been accepted as an associate member of the University Sales Center Alliance (USCA), making PNW one of only 62 universities in the United States and Europe to be part of the organization.

PNW student Isabella Osgood placed in the top 2.5 percent of international sales competition

PNW Students Place in Top 2.5 Percent in International Selling Competition

Two Purdue University Northwest (PNW) students placed in the top 2.5 percent of competitors in the RNMKRS Virtual Sales Competition.


Sales Education Foundation Top Sales Universities LogoThe Sales Education Foundation has recognized Purdue University Northwest as one of the Top Universities for Sales Education.