White Lodging Professional Selling Lab
Launched in fall 2018, PNW’s high-tech sales lab lets students role-play sales scenarios to develop confidence and hands-on skills in the Sales minor program.
Part of the Purdue University Northwest College of Business
The sales lab includes a flexible central classroom and six practice suites. Each role-play suite is equipped with video recording technology for use in sales encounter role playing, practice job interviews and classroom instruction.
Spotlight on the Director
PNW professor Claudia Mich has dedicated her career to providing students with the necessary skills to succeed in the business world.
Sales Lab News
The students, faculty and staff of the Purdue University Northwest College of Business would like to express our sincere condolences to the White family upon Bruce White’s recent passing. Truly a visionary, Bruce was a beacon for our values of making a difference through dedication, collaboration and adaptability.
Purdue University Northwest (PNW) student Brittany Barnard placed in the top 2 percent worldwide in the RNMKRS Virtual Sales Role-Play Competition. The Kokomo native was one of several PNW students who took part in the virtual competition that included students from across the United States and Europe.
Purdue University Northwest (PNW) has been accepted as an associate member of the University Sales Center Alliance (USCA), making PNW one of only 62 universities in the United States and Europe to be part of the organization.