White Lodging Professional Selling Lab

Launched in fall 2018, PNW’s high-tech sales lab lets students role-play sales scenarios to develop confidence and hands-on skills in the Sales minor program.

Part of the Purdue University Northwest College of Business

The sales lab includes a flexible central classroom and six practice suites. Each role-play suite is equipped with video recording technology for use in sales encounter role playing, practice job interviews and classroom instruction.

Take a Virtual Tour


Matthew Hanson, MBA

Executive Director for Graduate and External Programs


(213) 302-6075

Hammond, Anderson Building 382

Claudia C. Mich

Claudia C. Mich, Ph.D.

Associate Dean of Internal Operations


(219) 989-2776

Hammond, Anderson Building 358

Claudia C. Mich

Spotlight on the Director

PNW professor Claudia Mich has dedicated her career to providing students with the necessary skills to succeed in the business world.

Spotlight Profile: Claudia C. Mich

Sales Minor

Sales is among the top 5 careers, regardless of major. As a sales student, you will gain valuable experience in our high tech Sales Lab. And, you will learn the skills you need to begin your journey in sales as soon as you graduate.

Learn about the Sales Minor

Sales Lab News

A student stands in front of a door for PNW's White Lodging Professional Selling Lab

Condolences on Bruce White’s Passing

The students, faculty and staff of the Purdue University Northwest College of Business would like to express our sincere condolences to the White family upon Bruce White’s recent passing. Truly a visionary, Bruce was a beacon for our values of making a difference through dedication, collaboration and adaptability.

PNW student Brittany Barnard placed in the top 2 percent of all participants in an international sales competition.

Purdue University Northwest student places in top 2 percent in international sales competition

Purdue University Northwest (PNW) student Brittany Barnard placed in the top 2 percent worldwide in the RNMKRS Virtual Sales Role-Play Competition. The Kokomo native was one of several PNW students who took part in the virtual competition that included students from across the United States and Europe. 

Two students in suits speak over a table.

Purdue University Northwest Welcomed into the University Sales Center Alliance

Purdue University Northwest (PNW) has been accepted as an associate member of the University Sales Center Alliance (USCA), making PNW one of only 62 universities in the United States and Europe to be part of the organization.


Sales Education Foundation Top Sales Universities LogoThe Sales Education Foundation has recognized Purdue University Northwest as one of the Top Universities for Sales Education.