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Bachelor's Degree in Communication
Concentration: Strategic Communication (BA)
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Strategic Communication Concentration Overview
As a strategic communication, you will investigate communication as it occurs in your real life—from interpersonal and group communication to persuasion, culture, and media entertainment. Purdue University Northwest’s communication and media studies courses provide insights and practical guides for understanding and practicing communication across all areas of social life.
Department of Communication and Creative Arts
You’ll benefit from small classes led by faculty with strong academic and professional experience. Students engage in individual and group projects, opinion research and message development.
You’ll have plenty of opportunities to interact with business clients in the community, as well as an active and involved alumni base throughout the Chicagoland area.
Strategic Communication Concentration Highlights
This program combines communication theory and research with practical projects that emphasize critical thinking and writing. You’ll gain versatile communication skills that can be applied to a variety of careers and settings.
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Strategic Communication Concentration Outcomes
You’ll develop skills that set you apart in the fields of communication and media. You might become an influencer in media, politics, health or marketing. Regardless of your path, you will learn to create and share messages that traverse geographical and social divides.
Strategic Communication Concentration Career Paths
A strategic communication concentration from PNW prepares you for a number of careers in the field, including:
- Public and Civil Service
- Human Relations and Public Relations
- Social Media and Broadcasting
- Advertising and Corporate Communication
Strategic Communication Concentration Beyond the Classroom
You’ll have many opportunities to get involved in on- and off-campus activities, including:
Strategic Communication Concentration Employers
Graduates of this program are employed in organizations and companies like:
- ESPN.com
- Weather Channel
- Windy City Live
- Service Employees International Union
Strategic Communication Concentration Scholarships
In addition to the scholarships available to all PNW applicants, students seeking a strategic communication concentration may also apply for program-specific scholarship awards, such as:
- Edwin F. and Elsie L. Buck Scholarship
- John R. Troyer Communication Scholarship
Meet the Faculty
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Earn a Bachelor's Degree in Communication with a Concentration in Strategic Communication at PNW
Purdue University Northwest’s strategic communication prepares students for a variety of careers through a curriculum that emphasizes critical thinking and writing.
To see how a bachelor’s degree in communication with a concentration in strategic communication from PNW opens doors, from corporate boardrooms to non-profit leadership, take the next step today!