Power Onward Brand Guidelines
New Standards Now Available!
Access the resources you need to represent the Purdue University Northwest brand, from email headers to official PNW logos to our Power Onward messaging playbook.
Download PNW Brand Resources (Requires SharePoint Access)
Have questions? Contact our team at marketing@pnw.edu.
That’s Powering Onward
We’re all brand ambassadors for Purdue University Northwest. Branding is about much more than the proper use of logos or colors. It’s about offering a cohesive presence and tone to represent PNW. It is important to create a strong foundation and consistent identity. It’s about speaking with one voice.
The Purdue Northwest brand seeks to establish a clear, differentiating and compelling identity that activates the brand, engages its audiences and drives advancement.
Power Onward is the brand platform of Purdue Northwest that reflects the values, impact and transformational change driven by a PNW education.
How Do We Power Onward?
- PNW students are self-driven, committed to excelling in whatever path they choose, whether serving as the next generation of leaders in Northwest Indiana or bringing PNW pride to businesses and communities around the country and the world.
- PNW faculty are devoted to teaching and passionate about helping students succeed. At PNW students find mentors and a professional support structure to guide them on a path to success.
- As a student-centered university that transforms lives through innovative education, impactful research and community engagement, PNW advances the socioeconomic mobility of its students and positively impacts regional development.
Official Fonts
Primary Headline Typeface: Champion
Optimistic, driven and confident, Champion is a sans-serif typeface based on designs from posters promoting boxing matches. This typeface is most often used for headlines, short phrases and proofpoints. It comes in a variety of weights that may be used together in the same sentence.
Secondary Headline Typeface: Myriad Pro
With a classic yet fresh appearance, Myriad Pro should be used to communicate a broad range of subjects, especially when Champion is too strong or when a subtler or more sophisticated appearance is needed.
Introductory/Body Copy Typeface: Chaparral Pro
Sophisticated and friendly, Chaparral Pro is a serif typeface intended to balance the boldness of Champion and rigidity of Myriad. Use it for introductory copy and lengthy body copy.
Headline Substitute: Impact
Impact is acceptable when Champion is unavailable for headlines in presentations or documents. Please do not use lowercase letters from the Impact font family.
Body Copy Substitutes: Arial and Times New Roman
For the web, PowerPoint presentations and other documents, Arial may be used as a substitute for Myriad Pro, and Times New Roman may be used as a substitute for Chaparral Pro.
Where Can I Get These Fonts?
The official fonts listed above must be purchased and licensed to be used. For more information, please contact the Office of Marketing and Communications.
10th Anniversary Graphics
Additional Brand Resources
Looking for more information? See our other brand guideline pages for more information on trademarks, student organizations and more!
Have questions about the Purdue University Northwest brand, assets and identity? Contact the Office of Marketing and Communications.