Purdue University Northwest > Professional Selling Lab

White Lodging Professional Selling Lab

Launched in fall 2018, PNW’s high-tech sales lab lets students role-play sales scenarios to develop confidence and hands-on skills in the Sales minor program.

Part of the Purdue University Northwest College of Business

The sales lab includes a flexible central classroom and six practice suites. Each role-play suite is equipped with video recording technology for use in sales encounter role playing, practice job interviews and classroom instruction.

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Staff

Matthew Hanson, MBA

Clinical Associate Professor of Marketing

hansonm@pnw.edu

(219) 613-8104

Hammond, Anderson Building 372

Claudia C. Mich

Claudia C. Mich, Ph.D.

Professor of Marketing

cmich@pnw.edu

(219) 989-2776

Hammond, Anderson Building 358

Claudia C. Mich

Spotlight on the Director

PNW professor Claudia Mich has dedicated her career to providing students with the necessary skills to succeed in the business world.

Spotlight Profile: Claudia C. Mich

Sales Minor

Sales is among the top 5 careers, regardless of major. As a sales student, you will gain valuable experience in our high tech Sales Lab. And, you will learn the skills you need to begin your journey in sales as soon as you graduate.

Learn about the Sales Minor

Sales Engineering Minor

Geared toward engineering students who want to learn to sell their products and build interpersonal skills, the sales engineering minor is designed to develop skills that you need to succeed in a 21st century workplace through exposure to real world selling situations.

Learn about Sales Engineering

Sales Lab News

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A student works in the PNW Design Studio

Purdue University Northwest recognized among 2026 best Midwest universities by U.S. News & World Report

Purdue University Northwest earned several recognitions for its academic quality and social mobility in U.S. News & World Report’s 2026 Best Colleges rankings. Among the newly published rankings, PNW earned a top 50 recognition for its undergraduate engineering programs.

Purdue University Northwest Announces Winners of the 2025 PNW Big Sell

Three innovators earned investment capital for their startup concept pitches presented on May 3 during the 14th annual The PNW Big Sell pitch competition.

A student stands in front of a door for PNW's White Lodging Professional Selling Lab

Condolences on Bruce White’s Passing

The students, faculty and staff of the Purdue University Northwest College of Business would like to express our sincere condolences to the White family upon Bruce White’s recent passing. Truly a visionary, Bruce was a beacon for our values of making a difference through dedication, collaboration and adaptability.

Recoginition

Sales Education Foundation Top Sales Universities LogoThe Sales Education Foundation has recognized Purdue University Northwest as one of the Top Universities for Sales Education.