White Lodging Professional Selling Lab

Launched in fall 2018, PNW’s high-tech sales lab uses role-play exercises to help students in the sales minor build hands-on skills.

The sales lab includes a central classroom and six practice rooms. Each role-play suite is equipped with recording technology for use in sales role-plays, mock interviewing and classroom instruction.

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Student Resources


Claudia C. Mich

Claudia C. Mich, Ph.D.

Director, Professional Selling Program


(219) 989-2776

Hammond Campus, Anderson 376

M. Starr McDonald

M. Starr McDonald

Professional Selling Program Coordinator


(219) 989-3161

Student in front of the business office

Sales Minor

Sales is among the top 5 careers, regardless of major. As a sales student, you will gain valuable experience in our high tech Sales Lab. And, you will learn the skills you need to begin your journey in sales as soon as you graduate.

Learn about the Sales Minor

Sales Lab News

Three PNW White Lodging Professional Selling Students Place in Top 1.5% of National Sales Competition

Purdue University Northwest (PNW) is honored to announce that three students, who are majoring in marketing with minors in sales, placed within the top 1.5% of the Spring 2020 RNMKRS (pronounced rainmakers) Virtual Sales Competition in April.

Purdue Northwest unveils the White Lodging Professional Sales Lab

PNW students are better prepared for success in modern business sales with the new White Lodging Professional Sales Lab on PNW’s Hammond Campus.